Sömn is a sustainable sleepwear brand that aims to promote comfortable and undisturbed sleep while being mindful of the environment. Sömn's ideal customers are comfort seekers who are mindful of their shopping choices and seek a brand that can provide them with both style and comfort. They are conscious of the impact of their choices on the environment and seek sustainable alternatives to traditional fashion.
My design direction for Sömn is to use soft colors, such as muted green and earth tones, to create a soothing and calming effect. I also incorporate a serif font that conveys a dreamy and comfortable vibe, aligning with Sömn's brand values. As the centerpiece of the brand identity, I created an icon of a cloud that symbolizes the comfortable and peaceful sleep that Sömn promotes. This icon can be used across various touchpoints, such as packaging, social media, and website design.
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